Last Updated: 13 May 2026
This Privacy Policy explains how knutton.org collects, uses, and protects personal data when you visit the website, use its tools or calculators, or contact us. We are based in the UK and process personal data in line with the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and other relevant privacy laws.
1. Who We Are
knutton.org is a website providing ecommerce, analytics, experimentation, digital strategy, and related business content and tools. This policy applies to visitors and people who contact us through the website.
knutton.org is the data controller and is responsible for the personal data described in this policy.
You can contact us about privacy matters through our contact form.
2. What Data We Collect
2.1 Contact Form Submissions
When you contact us through the website, we may collect:
- Name
- Email address
- Message content
- Any other information you choose to include in your message
2.2 Tools and Calculators
If you use tools, calculators, or interactive features on the website, we may process the information you enter in order to provide the result or functionality requested.
Unless clearly stated otherwise, this information is used only to provide the tool or feature and is not used to identify you personally.
2.3 Website Analytics and Security
When you visit the website, we may collect technical and usage information, including:
- IP address
- User agent
- Browser type and version
- Operating system
- Browser language
- Country code or approximate location derived from technical data
- Pages visited
- Visiting URL and referral URL
- Timestamp of visit or event
- Device and usage information
This may be collected through:
- Google Analytics
- Website hosting, security, and anti-spam tools
- Cookie consent and website performance tools
3. How We Use Your Data
We use your information for:
- Responding to messages sent through our contact form
- Providing tools, calculators, or interactive features you choose to use
- Improving our website, content, tools, accessibility, and user experience
- Understanding which pages, tools, and content are useful to visitors
- Preventing spam, fraud, abuse, or unauthorised access
- Maintaining the security and reliability of the website
We do not sell your personal information. We only share personal data with service providers where needed to run the website, measure performance, protect the site, or comply with legal requirements.
4. Cookies
We use cookies and similar technologies to:
- Maintain site functionality
- Remember preferences
- Understand how visitors use the website
- Improve website performance and content
- Help protect the website from spam, fraud, and abuse
We use Google Analytics to understand how visitors use the site. This may involve cookies or similar technologies, depending on your cookie choices. See our Cookie Policy for full details.
5. Legal Basis
We process personal data based on the following legal bases:
| Purpose | Type of data | Lawful basis |
| To reply to enquiries | Name, email address, message content | Legitimate interests or steps taken at your request |
| To provide tools or calculators | Information entered into the tool or calculator | Legitimate interests or steps taken at your request |
| To run and protect the website | Technical and usage data | Legitimate interests |
| To understand website performance | Technical and usage data | Consent where required by cookie rules, otherwise legitimate interests where applicable |
Where we rely on consent, you can withdraw it at any time. Where we rely on legitimate interests, we only do so where we consider that our interests are not overridden by your rights and freedoms.
6. Your Rights
Under the UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate personal data
- Request deletion of your personal data
- Object to certain types of processing
- Request restriction of processing
- Request a copy of your data in a portable format, where applicable
- Withdraw consent at any time where we rely on consent
- Complain to the Information Commissioner’s Office if you are unhappy with how we handle your data
To exercise any of your rights, send us a message through the contact form.
You can also contact the Information Commissioner’s Office through ico.org.uk.
7. Data Retention
We retain personal data only for as long as necessary for the purpose collected.
- Contact form messages are retained only as long as needed to respond to your enquiry and manage any related follow-up.
- Information entered into tools or calculators is used to provide the requested result or functionality and is not kept as a personal record unless clearly stated otherwise.
- Analytics data is anonymised or aggregated where possible and retained according to the settings used in Google Analytics.
- Security logs may be retained for a limited period where needed to protect the website and investigate abuse or technical issues.
8. Third-Party Services and International Data Transfers
We use third-party service providers to operate the website, measure website performance, and protect the site. These may include:
- Google Analytics, for website analytics
- Hostinger, for website hosting and related infrastructure
- Cloudflare and QUIC.cloud, for website security, performance optimisation, and content delivery
- Cookie consent, anti-spam, and website performance providers
Some providers may process data outside the UK or European Economic Area. Where this happens, we rely on appropriate safeguards, such as adequacy regulations, International Data Transfer Agreements, Standard Contractual Clauses, or equivalent data protection measures.
9. Security
We use reasonable technical and organisational measures to protect your data, including HTTPS, access controls, security tools, and regular monitoring. No method of transmission online is completely secure, but we take reasonable steps to reduce the risk of unauthorised access, loss, misuse, or disclosure.
We limit access to personal data to people and service providers who need it for legitimate operational, technical, security, or legal reasons.
10. Third-Party Links
This website may include links to third-party websites, tools, plugins, applications, products, or other services. Clicking those links or using those services may allow third parties to collect or process data about you. We do not control these third-party websites and are not responsible for their privacy notices, policies, or practices.
We encourage you to read the privacy notices of any third-party websites you visit.
11. Changes to This Policy
We may update this policy from time to time. The latest version will always be posted on this page with the effective date shown at the top.
12. Questions
If you have any privacy concerns or questions about how we handle your data, send us a message through the contact form.