Category Behavioural Science

Making Prices Work Magic You’ve got everything in place. The product pages? They gleam. The checkout process? Smooth as…

Pricing isn’t a science—it’s an illusionist’s trick wrapped in a numbers game. If shopping were purely logical, nobody would…

Introduction to E-Commerce Personalisation Strategies for Online Success Online shoppers want effortless experiences—no mental gymnastics, no treasure hunts. They…

Introduction: The Psychology Behind E-Commerce Success A customer visits your online shop, checks out your lovely products, adds some…

Your site gets traffic, yet too many baskets never reach checkout. Buyers hesitate because they cannot touch the product…

Ever feel like you’ve been mysteriously persuaded to buy something you weren’t quite sure you needed? We’ve all been…

Ever feel the urge to add something extra to your shopping basket, even though you weren’t planning to? Or…