Greetings ecommerce professionals! If you’re looking to level-up your online business game, one thing you definitely want to consider is offering free shipping to your website visitors. Not only does it make your customers happy, but it can also help you increase sales and improve your overall customer experience. So let’s dive into the benefits of free shipping and how to do it right.

Let’s start off by discussing the advantages. Free shipping can be a potent instrument for increasing sales and visitor loyalty. According to studies, customers are more likely to finish a transaction if they are assured of receiving free delivery. A remarkable 25% of consumers said they would give up coffee for a year in exchange for free shipping on all online purchases, according to a recent Forbes poll of 3,000 consumers. Additionally, it may increase client happiness and lower cart abandonment rates. If you’re concerned about the price, keep in mind that offering free shipping can actually raise the average order value because customers are more likely to add more products to their carts in order to qualify for the offer.

Let’s now discuss the proper way to carry it out. Finding a balance between providing free delivery and preserving your margin is crucial. Here are some tactics to take into account:

Set a minimum order value: One way to offer free shipping without breaking the bank is to set a minimum order value to prevent multiple small-value orders. For example, you could offer free shipping on orders over £35. This encourages customers to add more items to their basket to reach the threshold and can help to protect and increase your average order value.

Factor delivery costs into your prices: Another tactic is to factor delivery costs into the price of your products. By doing this, you can provide free delivery whilst protecting your earning margins. Do your homework though and confirm that your costs are still reasonable compared to those of other online merchants.

Select a delivery service that provides a discount: If you can push your delivery volume through one courier, you’re likely to be able to secure a discount. For example, Royal Mail offers discounts for volume as well as self sorting your parcels. This can lower your shipment expenses and make it simpler to provide free shipping to your clients.

Now, let’s take a look at some real-world examples of UK-based businesses that have successfully implemented free shipping:

  1. ASOS – The popular online fashion retailer offers free standard shipping on all orders over £35.
  2. Amazon UK – The e-commerce giant offers free shipping on millions of items for Prime members, and on eligible orders over £20 for non-Prime members.
  3. Feelunique – The beauty retailer offers free standard shipping on all orders over £20, and free tracked shipping on all orders over £60.
  4. Gymshark – The fitness apparel brand offers free standard shipping on all orders over £45.
  5. The White Company – The luxury home and clothing brand offers free standard shipping on all orders over £50.
  6. Oliver Bonas – The fashion and lifestyle retailer offers free standard shipping on all orders over £50.
  7. H&M – The fast fashion giant offers free standard shipping on all orders over £50, and free next-day delivery on orders over £200.
  8. John Lewis – The department store offers free standard shipping on orders over £50, or free click and collect on orders over £30.
  9. Holland & Barrett – The health and wellness retailer offers free standard shipping on all orders over £25.
  10. Cult Beauty – The beauty retailer offers free standard shipping on all orders over £40.

In conclusion, providing free shipping can be a potent instrument for increasing sales and enhancing customer satisfaction. Finding the right mix between providing free shipping and preserving your profit margins is important. And if you’re still debating, keep in mind that free delivery is like bacon in that it improves everything. Happy marketing!

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