Welcome to my personal blog, where I’ll be sharing my thoughts and musings on topics that I’m deeply passionate about. Whether you’re a tech-savvy ecommerce aficionado or a curious reader with an interest in all things digital, I hope you’ll find something here that piques your interest.

As an experienced ecommerce leader and professional services director with over 25 years of proven expertise in web technology, ecommerce, digital optimisation, CRO, personalisation and customer experience, I’m excited to share my insights and knowledge with you. Throughout my career, I’ve had the opportunity to work with some of the world’s leading brands, developing solutions and teams that deliver successful and profitable digital solutions.

But don’t worry, I’m not here to bore you with technical jargon and industry buzzwords (well, not too much anyway!). My goal is to write in a conversational, friendly tone that’s approachable for everyone. Think of me as your digital tour guide, leading you through the exciting and ever-changing world of ecommerce and web technology.

Whether you’re looking for tips on improving your customer experience, want to keep up with the latest ecommerce trends, or just fancy a bit of light reading, I hope you’ll find something here that interests and inspires you.