The internet shopping experience is changing thanks to artificial intelligence (AI). AI is revolutionising the consumer experience by making it more individualised, convenient, and enjoyable through the use of sophisticated algorithms and machine learning. In this piece, we’ll look at six ways artificial intelligence is transforming e-commerce and give examples of actual companies that have used these changes to great effect.

  1. Chatbots for customer support
    • You can provide 24 hour, 7 day a week, 365 days a year real-time customer assistance using chatbots. They can reply to frequently asked questions, make individualised recommendations, and help customers discover products. A great example is shown with Sephora’s “Sephora Virtual Artist” software to find the perfect lipstick or eyeshadow shade. The chatbot uses facial recognition to demonstrate how the makeup will look on the customer’s face, enhancing the buying experience and making it more interactive and enjoyable.
  2. Personalised product recommendations
    • A customer’s past purchases, browsing history, inferred preferences can be used to create personalised suggestions using AI algorithms that analyse customers’ data. An excellent illustration of a business using AI to offer tailored product recommendations is Amazon. One of the reasons Amazon is so successful is the “Customers who bought this also bought” section on product pages, which is powered by AI.
  3. Voice assistants/Smart speakers
    • Voice aides like Google Assistant and Amazon’s Alexa are growing in popularity and are beginning to be incorporated into e-commerce. Voice commands can be used by customers to monitor and track orders, add items to cart, and even make purchases. To make grocery buying even more convenient, Walmart has teamed up with Google Assistant to enable voice commands with its Walmart Voice Order service.
  4. Visual search
    • Customers can use visual search to discover products by snapping a photo of something they like. Based on visual similarities, AI algorithms can analyse the image and make product suggestions. A excellent illustration of a visual search tool is Pinterest Lens. It enables users to snap a photo of something they like and then displays comparable items they can purchase.
  5. Dynamic pricing
    • To maximise sales, AI systems can analyse consumer behaviour and make real-time price adjustments. Dynamic pricing has long been used by airlines, but ecommerce businesses are just now beginning to catch on. Dynamic pricing is a method used by Amazon and Walmart to change rates in response to supply and demand as well as by monitoring the prices of their rivals.
  6. Augmented reality
    • Augmented reality (AR) allows customers to “try on” products virtually before they buy them. AR technology can superimpose virtual images on the customer’s real-world environment, allowing them to see how furniture, clothes, or makeup will look in their home or on their face. Ikea uses AR to allow customers to place virtual furniture in their homes, and Sephora’s Virtual Artist allows customers to try on makeup virtually.

In conclusion, AI is revolutionising the ecommerce customer experience in many ways. From chatbots for customer support to personalised recommendations and visual search, AI is making shopping more convenient and enjoyable. Voice assistants, dynamic pricing, and augmented reality are also changing the game. By implementing these technologies, ecommerce businesses can provide a more personalised, convenient, and engaging shopping experience for their customers. So, don’t be afraid to embrace AI and take your ecommerce business to the next level!

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