As technology continues to evolve, voice search is quickly becoming the go-to search method for many consumers. In fact, a recent survey found that 39% of UK households had smart speaker devices in 2022. That means ecommerce businesses need to start optimising their online stores for voice search if they want to stay competitive. In this article, we’ll explore some practical tips on how to optimise your online store for voice search, and highlight some examples of voice search optimisation that work (and some that miss the mark).

Understand the nuances of voice search queries: When optimising your online store for voice search, it’s crucial to bear in mind that voice queries frequently vary from text-based queries. For instance, someone could enter “best running shoes” as their search term on Google. “What are the best running shoes for women?”, however, might be requested by someone using voice search. It’s essential to optimise your content for long-tail terms and phrases that people frequently use in conversation.

Optimise your content for featured snippets: Featured snippets are the little blurbs that appear at the top of Google search results, providing a concise answer to a user’s query. When optimising your online store for voice search, it’s important to optimise your content for featured snippets, as these snippets are often the answers read out by voice assistants. To optimise for featured snippets, provide clear and concise answers to frequently asked questions related to your products.

Focus on local SEO: Local SEO is an essential factor to take into account when preparing your online shop for voice search. Location-based speech search requests as “where is the closest shoe shop?” are common. Make sure your website contains accurate and current information, such as your store’s location and hours of operation, in order to optimise your shop for local SEO.

Make sure your website is mobile-friendly: It’s vital to make sure your website is mobile-friendly because most of voice search queries are made on mobile devices. This means making sure your website loads quickly, has a responsive design, and is simple to browse on a small screen.

Use structured data: Structured data is a way of for providing search engines more details about your website, such as the prices and stock levels of your products. It makes it simpler for voice assistants to respond accurately to user requests, so this information can be especially valuable for voice search queries.

Domino’s Pizza is an example of a business that has successfully voice-search optimised their pizza ordering process. They’ve made the process simpler to order by enabling voice ordering by way of their mobile app and smart speaker devices. Another instance is Walmart, which collaborated with Google to enable customers to purchase groceries using Google Assistant.

However, not all examples of voice search optimisation have been successful. For example, Burger King’s 2017 commercial that triggered Google Home devices to read out information about their Whopper burger was met with backlash from consumers.

As Purna Virji, Senior Manager of Global Engagement at Microsoft, remarks, “The shift to voice search is changing the way consumers interact with brands. By optimising for voice search, businesses can create a more seamless and convenient experience for customers.”

In conclusion, optimizing your online store for voice search is no longer optional – it’s a must. By understanding the nuances of voice search queries, optimizing for featured snippets, focusing on local SEO, ensuring your website is mobile-friendly, and using structured data, you can ensure your online store is well-positioned to capture traffic from voice search queries. So, take the time to optimise your store for voice search today and stay ahead of the curve!

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