Are you a local business struggling to attract customers? Is your online presence lacking? You might be missing out on the power of local SEO.

In today’s digital age, consumers are constantly searching for products and services near them. In fact, 46% of all Google searches are for local information. That’s a huge opportunity for ecommerce professionals.

But what exactly is local SEO? And how can you optimise your online store to rank higher in local search results? Here’s what you need to know:

Optimise for Local Keywords: You must use local keywords if you want to appear higher in local search results. These are geographically specific keywords like “best pizza in Rotten Bottom” or “hair salon near me.” Your odds of showing up in local search results will increase if you use these keywords in the content of your website.

Claim Your Google My Business Listing: Your internet storefront is your Google My Business listing. Customers see it right away when they look for your company online. Make sure your listing is current and contains correct information, including your company’s phone number, website address, and operating hours. Your likelihood of turning up in local search results will increase as a consequence.

Get Listed in Online Directories: Local SEO benefits from using online sites like Yelp and Yell. Verify that your company is mentioned in the right directories and that the information is accurate and current. Your visibility in local search results will increase as a consequence.

Use Structured Data Markup: Code known as structured data markup helps search engines in deciphering the content of your website. You can give search engines more details about your company, such as your location, phone number, and business hours, by using structured data markup. The likelihood of turning up in local search results will increase as a consequence.

Get Reviews: Customer reviews are important for local SEO. Encourage your customers to leave reviews on your Google My Business listing, Yelp, and other relevant directories. Positive reviews will improve your chances of appearing in local search results and can also boost your credibility with potential customers.

As voice search continues to grow in popularity, local SEO will become even more important for ecommerce professionals. According to BrightLocal, 58% of consumers have used voice search to find local business information in the last year.

To succeed in local SEO, you need to stay ahead of the curve. As voice search continues to evolve, ecommerce professionals need to adapt their local SEO strategies to stay relevant.

As John Jantsch, author of Duct Tape Marketing, says, “Local SEO is about understanding the nature of the local audience and crafting a strategy that targets them specifically.”

So, take the time to understand your local audience and optimise your online store for local search. By doing so, you’ll attract more customers, boost your sales, and dominate local search results.

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